Dissertation questionnaire

Discussion in 'General Chat' started by Maris, May 22, 2013.

  1. Maris

    Maris New Member

    Hey guys and girls,
    I am writing a dissertation about MMA viewer motivations to watch MMA.
    As i need to make a primary research I was hoping that you guys can help me out a little
    I will add a link for my questionnaire,
    it has 10 questions and it takes only 2 or 3 minutes to complete.
    Please help me out

    Thank you!
  2. Maris

    Maris New Member

    You will find link in 11th post as i need to make at least 10 posts before i can post a link

    So here are bits from my dissertation
  3. Maris

    Maris New Member

    Sport is one of the most diverse industries in the business world. It consists of a number of sub industries such as professional sport, collegiate athletes, facility management, health and fitness as well as sports goods. This diversity increases the complexity of measuring the overall economic size of this industry (DeSchriver & Mahony, 2011). Furthermore, as identified Zygban et al. (2011) global sports industry is worth between €350 billion and €450 billion ($480-$620 billion including infrastructure construction, sporting goods, licensed products and live sports events. The worldwide sports events market, defined as all ticketing, media and marketing revenues for major sports, was worth €45 billion ($64 billion) in 2009.
  4. Maris

    Maris New Member

    The Ultimate Fighting Championship (UFC) is one of the most recognizable MMA-promotion companies in the combative sport industry. Purchased in 2001 for $2 million by casino moguls Frank and Lorenzo Fertitta (Hedegaard, 2008), the UFC has become a dominant presence in the sports world. With the help of long-time friend and current UFC President Dana White, the Fertitta brothers have turned their $2 million 0investment into a billion-dollar franchise (Miller, 2008).
  5. Maris

    Maris New Member

    Over last decade MMA has reached new heights of popularity. According to Wertheim (2007), in 2006 the Ultimate Fighting Championship’s (UFC) pay-per-view revenues ($223 million) significantly outran sales of its two largest competitors in the industry - boxing on cable station HBO ($177 million) and WWE (World Wrestling Entertainment; $200 million). The Ultimate Fighting Championship, which is MMA’s most popular endeavor, generated an estimated $250 million in 2008 (Miller, 2008). In recent years, MMA events have appeared on Spike TV, Versus, and Showtime and in late-night timeslots on NBC and CBS (Ourand & Lefton, 2010), demonstrating the ever-growing popularity of the sport.
  6. Maris

    Maris New Member

    Really good article

    the journal articles called "An Analysis of Spectator Motivation in an Individual Combat Sport: A study Mixed Martial Arts Fans" significantly contributes to this research as this study strongly focuses on MMA fans motivations to consume products and services available in the MMA industry as well as reveals difference in motivational factors for males and females.
  7. Maris

    Maris New Member

    Another good article
    Furthermore, Kim et al. (2009) extended this work by examining cross-national differences among Korean and American consumers. In terms of attendance, Americans rated sport interest as the most important motivating factor, whereas Koreans were motivated more by vicarious achievement. With regard to media consumption, the authors found that sport interest, fighter interest, and drama were strong motivational factors at the American event. Interest, drama, and adoration were significant predictors at the Korean event.
  8. Maris

    Maris New Member

    One more,
    Furthermore, very influential work in exploring motivations of MMA consumers has been conducted by Andrew et al. (2009) and is called "The Relationship Between Spectator Motivations and Media and Merchandise Consumption at a Professional Mixed Martial Arts Event". In their 2009 study, Andrew et al. attempted to build on previous MMA research by addressing limitations related to event type and motive inclusion.
  9. Maris

    Maris New Member

    Alternatively, study " Determinants of Pay-Per-View Broadcast Viewership in Sports: The Case of the Uitimate Fighting Championship" conducted by Tainsky et al. (2012) focuses on particularly pay-per-view (PPV) revenues of UFC and compares it to the other individual sports.
  10. Maris

    Maris New Member

    Ultimate Fighting Championship (UFC) generates far more revenue via broadcasts than through ticket sales. For example, according to mmapayout.com this UFC 83 in Montreal, Quebec, Canada, was among the most successful events in terms of gate receipts, yet modest in the number of pay-per-view (PPV) subscribers. Still, the $5.1 million gate revenue is less than one-quarter of the $23.8 million in revenue attributable to the 530,000 PPV purchases at $44.95 each (mmapayout.com Blue Book, 2008).
  11. Maris

    Maris New Member

  12. Maris

    Maris New Member

    Ok 10 people have filled it in! Thats a start!
  13. Hero Of Time

    Hero Of Time Member

    Filled it in there. Your questions could have better options! If you really want this to get more answers I would suggest posting it the following places; joerogan.net. sherdog.com. mmaweekly.com, fightnext.com, mma-core.com etc etc. There is tonnes more sites but these would be the most full with MMA fans. You could also try tweeting the link with a famous fighters name, posting in youtube under fight videos, posting on facebook to MMA related pages.

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